Born and bred in South Africa, Olympic stands for quality without compromise. Designed in Cape Town and developed alongside local athletes, their footwear delivers performance, comfort, and durability at accessible price points.
Founded in 1918, Olympic was born from the spirit of the Olympic movement – built on the values of excellence, perseverance, and competition. During the 1980s and 1990s, when international brands were largely absent from South African sport, Olympic became a trusted name across schools, clubs, and grassroots athletics, firmly cementing its place in our sporting culture.
As technology evolved, Olympic embraced innovation in footwear design and engineering. Rigorous testing, quality control, and performance-driven development have remained central to the brand, ensuring durability, comfort, and reliability in every pair.
Today, Olympic continues to deliver technically advanced sports footwear and apparel that proves affordability and quality can – and should – go hand in hand. Their purpose remains clear: to be South Africa’s most affordable and accessible technical sports footwear and apparel brand, empowering athletes and active individuals without compromise.
Looking ahead, Olympic remains committed to innovation, local development, and supporting the next generation of athletes – continuing a journey that began more than a century ago.
I will share further details in the coming days on how this partnership will benefit us all moving forward, including specific opportunities for Coaches and members.