Run/Walk For Life announces On as its new official shoe partner

The South African running and walking programme, Run/Walk For Life, has announced that the Swiss brand On will become their official shoe partner from 1 March 2021.

On has become a global sporting phenomenon since its release in 2010, with more than 7 million runners in over 50 countries opting for On’s performance technology. The brand has seen exponential growth both in South Africa and elsewhere since athletes like Nicola Spirig, Matt Hanson and Frederik Van Lierde started snatching Olympic and Ironman titles in their On shoes.

The announcement in 2019 that professional tennis player Roger Federer would be joining On as a co-entrepreneur has further added to the global success of the On brand.

Run/Walk For Life, which has been a part of the South African fitness community for nearly four decades, has always been committed to partnering with only the best in the industry – and RWFL members of the more than 90 branches across the country will soon start getting their first introduction to this new partnership. 

According to Run/Walk For Life CEO Matthew Grossett, Run/Walk For Life always looks at two non-negotiable factors when choosing a brand partnership. “We always look to partner with organisations and brands that share our commitment to excellence and innovation, as well as our commitment to community building.”

According to Grossett, Run/Walk For Life prides itself on being a premium brand, always keeping pace with the latest developments in their field and for this reason, a partnership with On just made perfect sense.

More details about the agreement will be released in the coming weeks.